Erica Lin (Liu)
Education
University of California, Los Angeles
September 2010 - June 2014
B.S., Physiological Sciences
General Assembly
UX Design Immersive (UXDI) Course
September 2014 - November 2014
Hands-on learning of UX skills through various projects including designing an e-commerce site, creating a new feature on the Fouresquare app, and working with an actual client pro-bono on a 3 week long project
Learned about other useful skills, including content strategy, SEO, product management, and UI design
Self learned front-end development (HTML5, CSS3, JavaScript) for literacy
User Experience Certified #1008392
Nielsen Norman Group
May 22, 2015
Experience
Tebra (Formerly Kareo) | Sr. Product Designer
January 2021 - Present
End-to-end designer for the payment solutions team, including research, design, testing, and creating all relevant artifacts
Shipped multiple features from concept to development, including card-on-file and automated patient billing
Lead design for workflows required for new payment facilitator business, including workshopping cross functionally
Created and implemented new processes for design operations
Experience working with and contributing to company-wide design system
Work closely with product management and engineering to implement designs, including writing parts of requirements and user stories
Analyze UX metrics using FullStory
FormulaFolios | Product Designer
August 2019 - January 2021
Lead designer on Advisor Portal, a web application for financial advisors that enables them to open and monitor client accounts
Actively audit all aspects of the application for usability issues
Design and prototype solutions for usability issues and new features
Conduct usability studies to validate and improve new experiences
Work closely with developers in 2 week sprints to ensure new features are successfully pushed into production
Lead researcher for all things product, including surveys and usability studies to identify issues with products and figure out solutions to address them
Lead surveys for customer satisfaction evaluation
Helped with a variety of other functions, including:
Writing help articles for the knowledge base (Intercom)
Sending out monthly newsletters for our home-grown research panel (MailChimp)
Verizon | Lead Experience Designer
February 2018 - August 2019
User experience designer for several Verizon Fios projects, including ordering, account, and marketing pages
Create and manage process decks—documents that compile all the work put into a project from beginning to end—and share them with the business to streamline processes and enable collaboration
Wireframe the core experience at low fidelity, putting it through testing and research, and iterating based on research results; wireframes are then handed off to visual designers, collaborating on the UI until a finished product is designed
Collaborate with the business to ensure business goals are being met, while keeping the integrity of the design
Prototype specific interactions (in software like Principle or InVision Studio)
Work closely with developers to develop the design, including a design QA process to ensure designs are implemented properly
Create and manage research plans for assigned projects, using insights to iterate on designs
Produce timelines with appropriate research activities
Create scripts, tasks, and question for all research activities
Collect and analyze data, which includes recording all raw findings, and affinity mapping
Extract insights to drive design improvements
Create executive briefs to communicate with the business how designs need to be changed based on the research results
iCIMS | UX Analyst
September 2016 - February 2018
Spearheaded the creation of research-based personas and customer journey map for the purchasing process
Implemented these deliverables company-wide, shifting the perspective of the business to be customer-centric
Product manager for corporate site, customer support site, partner portal, and intranet
Conduct user research and analyze Google Analytics data to identify opportunities for improvement
Innovate new ideas to create better experiences, improve storytelling, and increase lead generation
Project manage implementation of new experiences to ensure requirements and deadlines are met
Lead service design workshops
Collaborated with other parts of the business (including sales, product, and customer success) in order to build out current internal processes
Advocated for the customer by incorporating customer empathy components into the service design workshops
Extracted opportunities for different business functions to improve the customer experience and increase operational efficiency
Responsible for increasing lead and opportunity generation via the corporate website to support the sales organization
Successfully increased lead conversion rate by 6.6% and opportunity conversion rate by 7.1% by creating improvements to the website
Northrop Grumman Corporation | Human Factors Engineer
January 2015 - September 2016
Designed interfaces and pieced together content by conducting user research and using the results to make user-driven design decisions
Analyze surveys of company wide products, using the data to drive redesigns
Incorporate UX processes into product development for the first time, thus needing to be an advocate for UX, demonstrating the ROI of UX, and educating leadership on which UX research methods are appropriate to use at each stage of development
Work on the UX of SharePoint 2013 to make template solutions for company-wide community & publishing sites
Assist with communications for programs and projects in order to make company-wide deployment programs more efficient and effective
Skills
User Experience
Wireframing (Lofi + Hifi)
Prototyping
Design Library Creation & Maintenance
User Research (interviews, contextual inquiry, surveys, card sorting, tree testing)
Usability Testing
User Journey Mapping
System Mapping
Software
Figma
Sketch
InVision Studio + InVision
Principle
Adobe CC
Leadership
Service design workshop lead
Product sprint lead
Soft Skills & Extras
Critical thinking
Adaptable
Empathy
Collaboration