designer & problem solver

Resumé

Erica Liu's Resume; B.S. from UCLA, Experience in design and research ranging from agencies, start-ups, and non-profits

Erica Lin (Liu)

Education

University of California, Los Angeles

September 2010 - June 2014

B.S., Physiological Sciences

 

General Assembly
UX Design Immersive (UXDI) Course

September 2014 - November 2014

  • Hands-on learning of UX skills through various projects including designing an e-commerce site, creating a new feature on the Fouresquare app, and working with an actual client pro-bono on a 3 week long project

  • Learned about other useful skills, including content strategy, SEO, product management, and UI design

  • Self learned front-end development (HTML5, CSS3, JavaScript) for literacy

User Experience Certified #1008392
Nielsen Norman Group

May 22, 2015

Experience

Tebra (Formerly Kareo)  |  Sr. Product Designer

January 2021 - Present

  • End-to-end designer for the payment solutions team, including research, design, testing, and creating all relevant artifacts

    • Shipped multiple features from concept to development, including card-on-file and automated patient billing

    • Lead design for workflows required for new payment facilitator business, including workshopping cross functionally

  • Created and implemented new processes for design operations

  • Experience working with and contributing to company-wide design system

  • Work closely with product management and engineering to implement designs, including writing parts of requirements and user stories

  • Analyze UX metrics using FullStory

FormulaFolios  |  Product Designer

August 2019 - January 2021

  • Lead designer on Advisor Portal, a web application for financial advisors that enables them to open and monitor client accounts

    • Actively audit all aspects of the application for usability issues

    • Design and prototype solutions for usability issues and new features

    • Conduct usability studies to validate and improve new experiences

    • Work closely with developers in 2 week sprints to ensure new features are successfully pushed into production

  • Lead researcher for all things product, including surveys and usability studies to identify issues with products and figure out solutions to address them

  • Lead surveys for customer satisfaction evaluation

  • Helped with a variety of other functions, including:

    • Writing help articles for the knowledge base (Intercom)

    • Sending out monthly newsletters for our home-grown research panel (MailChimp)

Verizon  |  Lead Experience Designer

February 2018 - August 2019

  • User experience designer for several Verizon Fios projects, including ordering, account, and marketing pages

    • Create and manage process decks—documents that compile all the work put into a project from beginning to end—and share them with the business to streamline processes and enable collaboration

    • Wireframe the core experience at low fidelity, putting it through testing and research, and iterating based on research results; wireframes are then handed off to visual designers, collaborating on the UI until a finished product is designed

    • Collaborate with the business to ensure business goals are being met, while keeping the integrity of the design

    • Prototype specific interactions (in software like Principle or InVision Studio)

    • Work closely with developers to develop the design, including a design QA process to ensure designs are implemented properly

  • Create and manage research plans for assigned projects, using insights to iterate on designs

    • Produce timelines with appropriate research activities

    • Create scripts, tasks, and question for all research activities

    • Collect and analyze data, which includes recording all raw findings, and affinity mapping

    • Extract insights to drive design improvements

    • Create executive briefs to communicate with the business how designs need to be changed based on the research results

iCIMS  |  UX Analyst

September 2016 - February 2018

  • Spearheaded the creation of research-based personas and customer journey map for the purchasing process

    • Implemented these deliverables company-wide, shifting the perspective of the business to be customer-centric

  • Product manager for corporate site, customer support site, partner portal, and intranet

    • Conduct user research and analyze Google Analytics data to identify opportunities for improvement

    • Innovate new ideas to create better experiences, improve storytelling, and increase lead generation

    • Project manage implementation of new experiences to ensure requirements and deadlines are met

  • Lead service design workshops

    • Collaborated with other parts of the business (including sales, product, and customer success) in order to build out current internal processes

    • Advocated for the customer by incorporating customer empathy components into the service design workshops

    • Extracted opportunities for different business functions to improve the customer experience and increase operational efficiency

  • Responsible for increasing lead and opportunity generation via the corporate website to support the sales organization

    • Successfully increased lead conversion rate by 6.6% and opportunity conversion rate by 7.1% by creating improvements to the website

Northrop Grumman Corporation   |   Human Factors Engineer

January 2015 - September 2016

  • Designed interfaces and pieced together content by conducting user research and using the results to make user-driven design decisions

  • Analyze surveys of company wide products, using the data to drive redesigns

  • Incorporate UX processes into product development for the first time, thus needing to be an advocate for UX, demonstrating the ROI of UX, and educating leadership on which UX research methods are appropriate to use at each stage of development

  • Work on the UX of SharePoint 2013 to make template solutions for company-wide community & publishing sites

  • Assist with communications for programs and projects in order to make company-wide deployment programs more efficient and effective

Skills

User Experience

  • Wireframing (Lofi + Hifi)

  • Prototyping

  • Design Library Creation & Maintenance

  • User Research (interviews, contextual inquiry, surveys, card sorting, tree testing)

  • Usability Testing

  • User Journey Mapping

  • System Mapping

Software

  • Figma

  • Sketch

  • InVision Studio + InVision

  • Principle

  • Adobe CC

Leadership

  • Service design workshop lead

  • Product sprint lead

Soft Skills & Extras

  • Critical thinking

  • Adaptable

  • Empathy

  • Collaboration