ERICA LIN
designer & problem solver

About

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Hi, I'm Erica.
I create better experiences.

I am a user experience designer and researcher, helping companies and brands create better digital experiences for their customers and users. On the unicorn spectrum, my specialties and strengths lie between design and research/testing. I am well-versed with the product development lifecycle, requirements writing process, and user journey/flow mapping. I have 8 years of experience designing for web apps, mobile apps, responsive experience, marketing pages, and internal websites.

My Process

Strategy

I determine how products should work based on business requirements and user needs. I have experience taking complex business needs and stripping them down to the most essential business goals. I subsequently work with my team to create experiences that accomplish these goals without interfering with the users’ goals.

Research

Research is an essential part of my process. I create research plans to be executed during all phases of design, from gathering preliminary findings to validating and iterating prototypes. Research is a core part of my process, and I aim to eliminate assumptions, guesswork, and business biases from my designs.

Deliverables

  • Site maps

  • System maps

  • User and customer journey maps

  • Personas

  • Executive decks

Methods

  • Interviews

  • Contextual inquiry

  • Usability Studies

  • Diary studies

  • Surveys

  • Card Sorting

  • Tree testing

  • Web Analytics

 

Design

After researching and sketching, I design wireframes and prototypes dictated by personas and business goals. I work closely with the business and development to ensure successful product creation. I am experienced with creating and maintaining design libraries, in order to facilitate a more streamlined and consistent design process.

Tools:

  • Figma

  • Sketch

  • InVision + InVision Studio

Also versed in Principle, Axure, Balsamiq, Adobe XD/CC, basic HTML/CSS

About Me

I was born and raised in sunny southern California, which is also where I attended college at UCLA. I graduated with a B.S. in Physiological Sciences, but pursued my passion in design. I stumbled upon UX on accident, but loved everything about it and decided to make it my full time career. I’m currently looking for opportunities in LA/OC area. In my spare time, I like to play and watch basketball, snowboard, spend time with my family, and play video games.

If you want to see more of my experience, you can look at my resume or my LinkedIn.